Search Engine Optimization Tips From Experienced People

search engine optimizationSearch Engine Optimization can be very useful and there are so many ways one can choose to promote their business. So whether you need more techniques to add to your own search engine optimization plan or if you’re looking for a whole new search engine optimization plan, take a look at the tips listed below.

Offer discounts or rebates to your customers for providing referrals. Set up a program by which one customer can turn into 5 new customers with the only cost to you being one product or even just a discount on future orders. This is a great way to develop new customers without having to go searching for them.

Effective Search Engine Optimization

TIP! Set up your site so that your oldest articles will still provide access to your most recent content. You may make a blog post that goes viral so that 2 years down the road you are still getting hits on that page.

Unless you are a huge, well-known website, you can not expect new customers to do all of their business online. Many customers are leery of putting their credit care number online, especially if it is a company they have never heard of. Take time to chat with your customers if they call or email to make them feel better about buying from you.

A great search engine optimization strategy is to include the word “fast” in your ads. Tell your customers they can expect fast delivery and fast ordering. Promise them fast results. People are so busy and pressed for time these days that they value their time as much as their money and will pay for speedy results.

Search Engine Optimization Done Right

TIP! Enhance the content of your articles’ body with keywords. Whether it’s a blog post or other content on your site, it’s critical that the body of your text contains your targeted keywords.

When you are trying to get the most out of your search engine optimization endeavors, do not overlook the usefulness of search engine optimization. SEO is a process in which visibility of your website is improved. It is an unpaid way to cause your site to come up more often in search results.

Remember to include locally relevant keywords in search engine optimization efforts. If you are ignoring your locality, you are ignoring a very large population that is most likely to choose your services or products based on location alone. You can market to any audience you want, but you have to make sure that you are including locally relevant SEO for optimal marketing results.

Search engine optimization can be a very effective tool to have in your arsenal for whatever business needs you may have. You may already have a good site and want to know how to promote it further, or you may want to learn something new for your search engine optimization plan. No matter your reasons, hopefully the tips above helped.

To learn more about Search Engine Optimization visit Search Engine Optimization Tips

An in-depth discussion of Search Engine Optimization can be found at Search Engine Optimization

To meet other local business owners and get online marketing information visit
Raleigh Internet Marketing MeetUp (Business Owners)

Search Engine Optimization

If You Don’t Use These Search Engine Optimization Tips, Your Competitors Will

Google Search Engine Optimization and Heat MapSearch engine optimization (Search Engine Optimization) is perhaps the most important internet marketing strategy around. Performing effective Search Engine Optimization on your website can dramatically increase your website’s exposure and the amount or organic, targeted traffic it receives. This articles contains some essential Search Engine Optimization tips for you to utilize on your website today.

A great way to get your site more visible is to begin posting blogs on your site. Blogs increase the size of your site and give you a way to connect with your visitors. This, in turn, increases your search engine visibility, which will give you many more visitors.

TIP! If you plan on putting out a press release, make sure it’s as keyword optimized as the rest of your site is. Make sure to use anchor text and links to your website within the text as it may be re-posted elsewhere, increasing the number if incoming links.

Search engines hate frames, so if you need to use them make sure to include a noframes tag and to create a full version of your site for the noframes client. If the search engines spiders can’t read your site then you are never going to move anywhere in the ranks. Creating a noframes site will ensure that you can even be indexed in the search engine.

Take advantage of free local business directories and bookmarking sites. Enter your website’s information into any or all of the free local business directories out there. Also enter your website’s URL and description into bookmarking sites. This will make your website slightly easier to be stumbled upon during web searches.

Keep the content as your base. The more content you have on your website, the more readers you will gain. No one likes to click on a site and be bombarded with links and advertisements. If you keep your own content front and center, readers will feel much more comfortable on your page and will likely keep coming back for more.

TIP! Providing content that can be linked to and referenced by other websites, bloggers, etc., is the simplest way to optimize your standing in search engines.

Search Engine Optimization – High Page Rank

Try and get links that point to your pages from high-quality websites. The search engines value quality over quantity, and you can usually get a lot more link juice from a reputable website with a very high page rank than you can from a large number of lowly ranked sites.

Hopefully the ideas above will help you to plan and employ a successful Search Engine Optimization campaign. You will then get the pleasure of seeing your website outrank the competition for your chosen keywords on search engine results pages (SERP). If you don’t have a website, you could use the SEO methods you have learned to become a Search Engine Optimization Guru.

Helpful Tips For Your Internet Marketing Success

In order to maintain a competitive edge, it is important for businesses today to utilize internet marketing through a variety of methods. It is useful to have background information on all the ways internet marketing can boost business productivity, profits and customer audience in order to see the ways that best fit your marketing needs and goals. This article describes contains numerous tips on internet marketing that will help you decide what methods are best for your business.

Internet Marketing Buzz

Starting a blog is a fast, easy, and an incredibly inexpensive way to create buzz about your product. Many websites offer free blogging services. Creating your own blog from scratch requires more work and costs more, but it will pay off if your product does well, as you can do a lot more without another website’s restrictions.

Business owners must be very involved in deciding the best content for their website. After all, the content of your website represents the company image and it should contain useful information for the customer. Business owners should look at their website often and imagine looking at it from a customer’s point-of-view. Ask yourself whether or not a customer can learn anything useful from visiting your website.

Article Marketing

Create an eBook of your articles than can be branded. It’s a viral method of article marketing that has proven to be highly effective. An eBook can be passed around all over the web adding to your branding and marketing. It lets you use the work you’ve already done to create extra buzz and more click backs.

Backlinks

Find a charity that you know would appeal to a lot of your sites users and give them donations in exchange for backlinks on their site. While some charities will not want to participate in this type of exchange, there are some that would welcome the donation an proudly display your email.

If you’re trying to build your Backlinks, don’t forget to also build traffic and create links to the pages with those Backlinks. That will automatically increase the quality of your Backlinks, giving you yet another way to expand potential traffic to your site(s), and encourage search engines to give all your linked pages higher rankings.

Internet Marketing Techniques

As stated in the beginning of this article, internet marketing is essential for businesses today to both maintain and boost marketing initiatives which can result in increased profits, increased brand acknowledgement, and a larger customer base. By using the methods best fit for your business, you will be able to achieve your desired success.

To learn more about internet marketing and backlinks visitRaleigh Internet Marketing Agency or call Bill Miller at 919-909-8163.

Bill Miller’s Top Ten Business Website Tips

How to Grow Your Business Website Using Internet MarketingI thought I would write about the basics today and develop a Top Ten list of tips to develop a great business website. These are things that should be done to get started in the right direction. If you have not done some of these tips I recommend you go back and correct what you have done. They are that important and can really help you Online Business website grow. Here we go!

Top Ten Business Website Tips

1. Your business website domain name should be easy to remember, easy to spell, and keyword rich. Use dictionary words and avoid clever make up words unless you have a huge branding budget.
2. Your landing page should have a Unique Selling Proposition and get right to the point. Three paragraphs work well. A tried and true method id the “pain-solution” model. This has been around sine 1920’s and still works well today. Freshen your home page frequently.
3. Showcase your company’s products and service. Add pictures, audio, and video to enhance your presentation. More product picture the better.
4.email is a big part of Online Marketing. Your email should always use the company’s domain name. This helps you reinforce your company name.
5. Avoid free email accounts. Using free email accounts gives the impression that you are a low budget operation. Impression is the “customer’s reality” of your business. Also, is common for spammer to use free email accounts. So to be taken seriously, use your company’s domain name in your business email address. Also, free email accounts can trigger fraud alerts and hamper your business.
6. Tell every body about your company’s website address. Place your business website address on all of your business stationary, business cards, ads, and everywhere your company name appears.
7. Get list, get clicks, get business. Make sure your business website is listed in Google, Yahoo and Bing. Create a cyber relationship with your business website audience. Hold their interest in your business website with fresh content, product updates, promotions, contests, and customer testimonials.
8. Where you host your business website is very important. Your business website should be hosted on a server that is backed up regularly, and is redundant so that your business website is always accessible online.
9. Show customers that your business website is safe and secure by posting SSL Certificates, awards and honors for your website. Use a daily website scanner to detect illegal hacking of your website. Database information should be kept in a secure database. Your shopping cart should be compliant with the industry standards for security.
10. Connect with prospects and customers using every social media strategy available. Twitter, Facebook, Linkedin, Flickr, You tube just to name a few. Reach out to people in an honest forth right manner. Be yourself and show people that you are a legitimate online business with quality products and services.

Learn More About Marketing Your Business Website Online

To learn more about how to grow your business using online marketing, visit Raleigh Internet Marketing Agency or call Bill Miller at 919-909-8163. Why wait?…call today!
My book is available on Amazon Kindle…here is the link Bill’s Book

Understanding the Google Heat Map

In 2007, researchers at Cornell University, my alma mater, conducted a study to determine the effectiveness of the Google Search Engine Results page, or SERP and in the process developed the Google Heat Map. Their strategy was very clever.

The Cornell University researchers fitted volunteer subjects with goggles similar to those used in fighter aircraft. These goggles track the subject’s eye position by watching the subject’s eye motion. The Cornell researchers recorded: a) the position that the subject looked at on the computer screen and b) the amount of time the subject spent looking at a given position.

Cornell University Develops Google Heat Map

The researchers then compiled all of the time and position data and created a “Heat Map”. The heat map ranks the time & position information into ten color bands. The Heat Map displays all of the data simultaneously.

Google Heat Map from Cornell University studyGoogle Heat Map

By looking at the Google Heat Map, one can see that the following results were discovered:

1) right hand column of the Google Heat Map Page, Pay Per Click Ads gets about 10% to 15% viewing by the visitor subjects.

2) Banner Ads positioned at the top of the Google Heat Map Page also, get about 10% to 15% viewing by the visitor subjects.

3) In the Organic or Natural Search, position one, two and three get the most viewing by the visitor subjects.

Careful review of the data shows the following results:

Top 10 SERP from COrnell University Heat Map studyTop 10 SERP

The bar graph to the left shows that on average, position 1 of the Natural Search gets about 42% of the free visitor traffic.

Position number 2 gets about 12% of the free traffic, and position number three gets about 8% of the free visitor traffic. The trend continues downward as one might expect.

Other Networks Similar Results to Google Heat Map Results

Similar studies conducted on the private network AOL, showed similar results.

The implications of this research result are significant for businesses. For any business to be “In the Money” their website must rank at the top of the Google search results. Hence, websites compete aggressively for the top rank position on Google.

In addition, Google’s strategy is to frequently modifiy its ranking algorithm, which shuffles the order of the Organic Search Results on the page. Google’s approach forces businesses to continuously update and market their website in order to achieve and maintain the top search position.

Raleigh Internet Marketing Agency (RIMA) has developed an annual marketing program that assures business owners that their website will achieve top ranking position in the search engines. The Silver Marketing Plan, with its monthly deliverables assures that the right information is being published to the internet to feed the search engines and achieve the website ranking your business needs.

Guru Reveals Google On-Page Ranking System-Get High Page Ranking

Search Engine On-Page Scoring System
On-Page ranking system revealed.  Bill Miller gives an approximate Google Page Ranking SystemSmartly created sites bring in the revenue! Take some time to look over your current website and heed the pointers in this section. Below is a list that will show you how to help your site rank high in most search engines and in turn bring more visitors.

Some items in search engines hold more value than others. The list below shows items of most and least importance in On-Page search rankings. By paying attention to these factors, you can greatly improve the ranking your landing page receives by the Google search engine bot.

Title = 1.0
Link Popularity = 2.0
The Main Body Text = 1.5
Domain Name = 1.0
Keyword Prominence = 1.0
Heading Tags = 0.5
Proximity of Keywords = 0.5
Bold or Italic = 0.4
Folder or Filename = 0.3
Meta Description = 0.3
Alt Tag = 0.2
Title Attribute = 0.2
Meta Keywords = 0.1
Title Tag = 2.0
Total Score Achievable = 10

A really important part of a site is the Title Tag. The title tag is essentially a quick description of the current page. Words of high importance should go first. All HTML web pages need to have this. All tags should be different as well. It is advisable not to use the same tag for any reason for numerous pages or documents.

For more information please visit Internet Marketing Raleigh.

Three Secrets Revealed to Getting High Ranking in Google

I hear people talking about this all of the time…”How do I get high ranking in Google?” Well this guru is going to reveal three straight forward techniques you can use to get top Google ranking in under 36 hours!

I use these techniques in my work for clients and I use these techniques to get my own websites to the top of Google. I’m talking about page one, position one! There is no place higher in the Google search engine.

Now anyone can do this. You don’t need to be a programmer or a Geek or something. Real people can do it. It is easy. But it does require you to understand (a) what to do, and (b) how to do it. In a minute I am going to give you the what and the how to ranking high in Google Search Engine. These three SEO techniques work every time. They have never not worked for me. And they will work for you too.

So what are these three killer SEO techniques:
You should use the first technique, which I call the Google Ninja. If you have a website or are planning a website, your first inclination is to come up with a really unique name for your company. Then you want to Brand your new company/website so you register your unique company name as your domain name, your website URL. This is the kiss of death. I confirms that you are not a skilled marketer and will doom your website to obscurity for sure.

The First secret to ranking high in Google is this…identify the high performance keywords that describe your business niche and register a URL with those high performance keywords in it!, not your unique business name.

The Second secret to ranking high in Google is to setup your new keyword rich URL and write a Product Review of whatever you are intending to focus your business on. This technique ensures that you will be first to write about your business with keyword rich content on a keyword rich URL. Being first has its benefits.

To get the third High Ranking SEO technique, go to my website and fill in the contact form. I will email you the Third SEO Technique for getting High Rankings in Google.

Want to learn more about How to Grow Your Business Using Internet Marketing visit Raleigh Internet Marketing Agency or call Bill Miller at 919-909-8163.

Feed Does Not Have Subscriptions by email Enabled – Here’s What to Do?

Feed Does Not Have Subscriptions by email Enabled - What to Do?If you have recently seup a feedburner account and you are getting this error message…here is what to do.
1. go to feedburner.google.com
2. choose your feed
3. click on the feedburner logo in the upper right hand corner which will take you to the feedburner dashboard as shown to the left here.
4. click on “Publicize” tab
5. click on “Email Subscriptions in the left hand column
6. click on “Activate button, bottom center
7. relax, your feedburner subscription by email is enabled.
8. test that your email subscription is enabled by subscribing using your email address. You should receive an email from your feed. You can view the email and delete it, or sign up for your feed, your choice.

To learn more about How to Grow Your Business Using Internet Marketing visit Raleigh Internet Marketing Agency or call Bill Miller at 919-909-8163.

Understanding Google Page Rank

There are two (2) kinds of Google Page Rank. The first is the rank of a website on the Search Engine Results page (SERP). This Page Rank is not what is meant by Google Page Rank. The second type of Google Page Rank is the value of the a website ascribed by Google to every website.

 

The Page Rank (PR) or PR, is the system, developed by Google co-founder Larry Page. The original algorythm is patented and the patent is assigned to Stanford University. Stanford received 1.8 million shares of Google stock for the use of the patent. Standford sold the Google stock in 2005 for $336 million dollars. Google has Trademarked the term Page Rank.

The PR is calculated using many factors. The algorithm considers how people search and follow links. Google considers two possible scenarios: 1) random surfer model, and 2) the intentional surfer model. The calculation has been weakened by spamming and no-follow links which serve to skew the data. Absent these factors, Page Rank could be used as a quality index for a website.

 

However, surfer behavior is more complicated and less than 100% predictable, so Page Rank is not a true indicator of website quality. The Page Rank is derived by noting the PR of the websites that point to a website in addition to noting the PR of the websites that a website links out to.

 

In addition, Google suggests that it considers over 200 hundred other factors when computing Page Rank. The Search Engine Result Page (SERP) rank of a page, which determines a page’s actual placement in the search results is based on the random surfer model (Page Rank) and the intentional surfer model (browsing habits of users) in addition to other factors.

 

In the early days of Page Rank, this number was easily manipulated by redirecting a low Page Rank page to a High Page Rank page. This caused the low Page Rank page to acquire the Page Rank of the High Page Rank page. Google has since made adjustments to prevent this anomaly in the algorithm.

 

Google may be moving away from Page Rank. The Google Chrome toolbar does not make use of the Page Rank. Google has indicated that no-follow and other strategies are causing Page Rank to become depreciated and not used.

 

What Google does utilize is the number and quality of back links to a website. High quality back links and lots of them is what drives SERP page placement. This is the true measure of where your website ranks on the SERP. Therefore a winning strategy is to develop numerous high quality back links to your website to move your website up the SERP page. And don’t get too concerned with the PR that Google assigns to your website, since Google may be moving away from this approach in the years ahead.

 

To learn more about Search Engine Optimization and Page Rank visit
Raleigh Internet Marketing Agency or call Bill Miller at 919-909-8163.

Why Internet Marketing is So Important

The biggest change in the advertising and marketing world for the 21st century will be found online.

If your company is not already online with an existing website, you’re going to see a decline in sales and profit in the years to come.

Consider one very important example:

In the past, when consumers needed to locate a local service provider or business (attorneys, doctors, dentists, auto dealers, etc.) where would they go?

That’s right – the phonebook.

Today, that is no longer the case. Most consumers are turning away from their phonebooks as the web becomes more and more central to our lives.

One of the best parts of my business today is helping clients get “in front” of local customers searching for their products and services online. But, I must admit, far and away the MOST exciting part of what I do is delivering Search Engine Marketing and Search Engine Optimization products at a very reasonable price.

Did you know that a full page ad in the yellow pages could run you thousands of dollars per month or more? Sure, you may get some results today and in the future. But as we move further into the online-information age, you’re likely not going to see the kind of Return on Investment you should expect.