Word Press Website Security

Press Website Security"> Word <a href=Press Website Security"> Don't build up your online business only to become a victim of hackers and lose your online income through lack of website security.

Word Press hacks can be extremely damaging and most people are oblivious to the dangers of hacks and the damage it can do to your business.

Hacking is big business, and hacking happens daily. Here are some simple and easy Web Security recommendations to avoid being hacked. This is a simple Website. Security Audit.

Website Security Audit - Lite

UPDATE: Make sure you keep Word Press and all its plug-ins up to date. An out of date version of Word Press is very vulnerable since security flaws are discovered on a regular basis and exploited very quickly.

1. AVOID FREE THEMES: Avoid free themes unless you know for a fact they are from a reputable developer. In checking free themes available through the top 10 search results of Google, it was found that 9 of them contained malware! Hackers provide pre-hacked themes so they can easily hack your site. The same is likely to be true for some un-reputable paid themes.

2. CHANGE DEFAULT USERNAME: The default username for the site admin is 'admin' (hackers know this). Create a new user with a different username and give that user full admin rights. Now delete the old 'admin' user and user the new one with a unique username.

3. STRONG PASSWORD: Make sure you use a strong password for your Word Press login including using lowercase, uppercase and special symbols.

4. INSTALL A SECURITY PLUGIN: Security plug-ins help prevent hacking and add an extra layer of defense. No matter what you do hacking is always a risk so a security plug-in is vital to protect your site, reputation and income.

5. GET EDUCATED: You can make more small and quick changes to your Word Press site to improve security and also prevent piracy. I hope you found these tips useful.

More Word Press Website Security Information

To learn more about blogging and internet marketing, visit Raleigh Internet Marketing

Free Security Sites - to get a free Word Press Plugin software to help secure your website visit WebsiteDefender Word Press Security

Understanding Search Engine Optimization Link Juice

Search Engine Optimization Link Juice

search engine optimization  link juice On-Site Search Engine Optimization is all about making your website friendly to the search engines. There are literally a 100+ things (more like 250+ things) you can do to your website that will help it “be friendly” for the search engines.

Here is a brief list of the most important and effective things you can do:

1. Good, relevant to your topic, content
2. Keywords in your Title Tags
3. Fix broken links
4. Include an up to date site map
5. Avoid the use of “flash” on your website
6. Keyword rich words in your tags
7. Become a Google+ verified author for your blog

Off-Site Search Engine Optimization is really about making your website look credible to the search engines. One of the biggest ways you can do this is through links. The more links you get coming to your site, the more credible your site is and the higher rank you will have.

And it isn’t just about links. You also need to think about the relevance of the links as well. This concept is called “Link Juice” and it is something you need to think about in relation to your website (and a big reason you need to outsource your Search Engine Optimization to a professional.)

For example, a link from an insurance website to a massage website would have relatively no link juice where as a link from an insurance blog to an insurance website would have much more link juice.

Getting on the first page of search engines takes some time. It isn’t a quick type of thing. In the hands of a professional, it can easily take three months or more. In fact, for some businesses and industries that have a ton of competition, it could easily take a year or longer.

Search Engine Optimization – Natural Rankings

You need to think of Natural rankings like a locomotive. It takes a lot of energy and effort to get your train moving. Once you get the train moving, you have a lot of power behind you, but there is still friction and the train could stop…so you need to keep stoking the fires.

To learn more about Search Engine Optimization visit Google SEO

Look At This Article For A Search Engine Optimization Plan

search engine optimization
One of the most important items for any online business is to get as many potential customers to visit your business’s website as you can get. Possibly the best method of improving traffic to your website is an approach called search engine optimization (SEO), which will most likely improve your website’s visibility on most search engines. Read this article to find other ways you should be able to use this optimization method to grow your amount of visitors.

Focus on a single product or subject per page. Do not try to promote every one of your products or services in a single article or post. You will probably only confuse your customers and likely keep them from coming back to your website. A single page focused on one program or service will have much better results.

TIP! There has to be limits to what a webmaster from the web hosting company should do to optimize search engine indexing. Certain strategies for search engine optimization (SEO) can be pushed too far, thus resulting in spam-like, content-free web pages.

Search Engine Optimization Info

To get the greatest results for search engine optimization (SEO), you need to remember to provide quality links of the highest quality. Links that point to your website should be well-placed and you should place quite a lot of them. This use of search engine optimization (SEO) should get you to the top quickly. By submitting high quality articles containing the proper link exchanges, you will be giving your website a huge boost.

More experienced webmasters will often run more than one website. For the highest search engine optimization performance across the network of websites, clever owners will make sure that their all their different websites are properly linked to each other. Website networks can offer sizable search engine optimization (SEO) advantages; the true value of external links does not depend on who owns the two websites it connects.

Try to get top ranking for what is called long tail keywords rather than the typical one or two word phrases with your keywords. You will have a much easier time ascending to the top of search engine listings and all things considered, people tend to search for specific phrases instead of individual words anyway, so your search engine optimization (SEO) results will tend to be higher.

TIP! Get familiar with the niche your website is in so you can properly detect good long-tail keywords. Read any articles on the subject and visit other websites in your niche.

Search Engine Optimization and Keywords

Keywords are clearly important when using search engine optimization and knowing where and how to employ the keywords is vital. Remember to utilize your keyword or phrases in as many of your web posts as a possible, but you also need to utilize your keywords in your web links, any image ALT attributes and your domain name. When you provide links, do not use “click here” as a link back to the keyword or keyword phrases for search engine optimization.

If you try to search engine optimize a blog you have written, consider enabling the comments. Some people tend to turn off comments out of fear of spam, but allowing visitors to comment on the articles within your blog, you could get free and unique content for your blog. Search engines love truly unique content, so the comments from visitors can help your blogs rank higher in the search engine results pages.

A website that uses search engine optimization is likely to be a successful website. Search engine optimization is free and relatively painless to use. Follow these tips in this article to optimize your website and watch the visitors come in.

To learn more about search engine optimization and internet marketing visit http://www.meetup.com/Raleigh-Internet-Marketing-Meetup/.

Better Article Marketing Tips

article marketingLearning article marketing might help you grow your internet business. This article has some tips that might help you.

TIP! Make sure you write good content in your articles. What you write forms the core of your article marketing effort. Your articles have considerable value.

Article Marketing

Article marketing is a most effective way to promote your internet business. This type of marketing doesn’t need to be your only line of attack. Try researching many other marketing opportunities available to you. Look for marketing strategies that will mesh well with your article writing. Other internet marketing strategies can make use of the original content you generate for your article marketing.

Article marketing is always an important part of any successful internet marketing campaign. When you submit original articles to any free article directory, you can always include a link to your website in the author resource box at the bottom of the article. This not only directs new customers to your website, but it will also boost your search engine rankings by increasing the number of back-links to your site.

You do not always need an actual website or a blog to be a great article marketer. You still will need to reach out and make your presence known to potential new customers on various websites and blogs. Most people think article marketing is some sort of shortcut in a good internet marketing strategy. In reality, it actually involves more work, because you need to continuously write new articles and post them in various locations.

TIP! Always try to add measurable goals to your complete marketing plan for your article marketing. These plans should include things like the fact that you plan to write original articles based on a specific keyword, and they should outline exactly how many new articles you plan to write on any given keyword.

More Article Marketing Tips

Include blogs as part of your internet marketing strategy. By writing blog articles, you give yourself the opportunity to write more useful information about your business. Giving advice or tips are great things to put in your blog. A well written original article educates potential new clients about your product or service and drives them to your main website.

Article marketing is one of the most powerful internet marketing methods you can use on your website. Article marketing is generally free and good articles can draw many readers to your site. Do not worry if you are not that good of a writer. Most readers are looking for generalized help, and not big and fancy words. By providing useful and potentially helpful information, you will succeed at article marketing.

By following the tips here, you can begin to bring new customers to your marketing website. This will increase your traffic and give you a boost in your marketing campaign.

To meet other local business owners and get online marketing information visit
Raleigh Internet Marketing MeetUp (Business Owners)

Search Engine Optimization Tips From Experienced People

search engine optimizationSearch Engine Optimization can be very useful and there are so many ways one can choose to promote their business. So whether you need more techniques to add to your own search engine optimization plan or if you’re looking for a whole new search engine optimization plan, take a look at the tips listed below.

Offer discounts or rebates to your customers for providing referrals. Set up a program by which one customer can turn into 5 new customers with the only cost to you being one product or even just a discount on future orders. This is a great way to develop new customers without having to go searching for them.

Effective Search Engine Optimization

TIP! Set up your site so that your oldest articles will still provide access to your most recent content. You may make a blog post that goes viral so that 2 years down the road you are still getting hits on that page.

Unless you are a huge, well-known website, you can not expect new customers to do all of their business online. Many customers are leery of putting their credit care number online, especially if it is a company they have never heard of. Take time to chat with your customers if they call or email to make them feel better about buying from you.

A great search engine optimization strategy is to include the word “fast” in your ads. Tell your customers they can expect fast delivery and fast ordering. Promise them fast results. People are so busy and pressed for time these days that they value their time as much as their money and will pay for speedy results.

Search Engine Optimization Done Right

TIP! Enhance the content of your articles’ body with keywords. Whether it’s a blog post or other content on your site, it’s critical that the body of your text contains your targeted keywords.

When you are trying to get the most out of your search engine optimization endeavors, do not overlook the usefulness of search engine optimization. SEO is a process in which visibility of your website is improved. It is an unpaid way to cause your site to come up more often in search results.

Remember to include locally relevant keywords in search engine optimization efforts. If you are ignoring your locality, you are ignoring a very large population that is most likely to choose your services or products based on location alone. You can market to any audience you want, but you have to make sure that you are including locally relevant SEO for optimal marketing results.

Search engine optimization can be a very effective tool to have in your arsenal for whatever business needs you may have. You may already have a good site and want to know how to promote it further, or you may want to learn something new for your search engine optimization plan. No matter your reasons, hopefully the tips above helped.

To learn more about Search Engine Optimization visit Search Engine Optimization Tips

An in-depth discussion of Search Engine Optimization can be found at Search Engine Optimization

To meet other local business owners and get online marketing information visit
Raleigh Internet Marketing MeetUp (Business Owners)

Search Engine Optimization

If You Don’t Use These Search Engine Optimization Tips, Your Competitors Will

Google Search Engine Optimization and Heat MapSearch engine optimization (Search Engine Optimization) is perhaps the most important internet marketing strategy around. Performing effective Search Engine Optimization on your website can dramatically increase your website’s exposure and the amount or organic, targeted traffic it receives. This articles contains some essential Search Engine Optimization tips for you to utilize on your website today.

A great way to get your site more visible is to begin posting blogs on your site. Blogs increase the size of your site and give you a way to connect with your visitors. This, in turn, increases your search engine visibility, which will give you many more visitors.

TIP! If you plan on putting out a press release, make sure it’s as keyword optimized as the rest of your site is. Make sure to use anchor text and links to your website within the text as it may be re-posted elsewhere, increasing the number if incoming links.

Search engines hate frames, so if you need to use them make sure to include a noframes tag and to create a full version of your site for the noframes client. If the search engines spiders can’t read your site then you are never going to move anywhere in the ranks. Creating a noframes site will ensure that you can even be indexed in the search engine.

Take advantage of free local business directories and bookmarking sites. Enter your website’s information into any or all of the free local business directories out there. Also enter your website’s URL and description into bookmarking sites. This will make your website slightly easier to be stumbled upon during web searches.

Keep the content as your base. The more content you have on your website, the more readers you will gain. No one likes to click on a site and be bombarded with links and advertisements. If you keep your own content front and center, readers will feel much more comfortable on your page and will likely keep coming back for more.

TIP! Providing content that can be linked to and referenced by other websites, bloggers, etc., is the simplest way to optimize your standing in search engines.

Search Engine Optimization – High Page Rank

Try and get links that point to your pages from high-quality websites. The search engines value quality over quantity, and you can usually get a lot more link juice from a reputable website with a very high page rank than you can from a large number of lowly ranked sites.

Hopefully the ideas above will help you to plan and employ a successful Search Engine Optimization campaign. You will then get the pleasure of seeing your website outrank the competition for your chosen keywords on search engine results pages (SERP). If you don’t have a website, you could use the SEO methods you have learned to become a Search Engine Optimization Guru.

Article Marketing – Make Your Articles Standout

Great Ideas To Make Your Articles Stand Out

Social networking is a wonderful way to use article marketing and get those views going. Social networking can be especially helpful for getting more views on article directories so that you get the extra pay for views. Your friends, fans, colleagues and associates are probably interested in what you have to say. Here are some great tips to help you with your article marketing efforts.

Don’t let your affiliate ads go stale. Review your content from time to time. Update and add new affiliate links to keep it interesting and pertinent for your readers. Doing this, encourages readers to keep checking back to see what’s new. It will also improve your search engine ratings.

TIP! A great affiliate marketing tip is to post comments on popular youtube videos that are relevant to your niche market. Posting comments on popular videos will get the attention of a lot of people.

The choice of words one uses when writing an article can make a big difference to article marketing. Having a word choice that attracts the viewers by catching their attention of interest can greatly help with the success of an article. Instead of using a word such as good one can use grand or spectacular to increase the effect of that word.

Using the proper writing techniques, can be important for article marketing. The right style can attract readers, while styles that are too boring or otherwise undesirable can turn off readers and make them move on. One needs to think carefully about the writing technique they use in their article.

Article Marketing and Great Content

To sign the best contract possible, review it carefully before signing. Some companies might ask you not to sell anything else outside of their products. This will eventually keep you from earning more money and you will find yourself tied to one program that you might not be satisfied with.

TIP! If you have a website for your business, your domain name should be on everything that you own. Use your own personal vehicle, t-shirts, stationary, email signature and more, to constantly put the name of your website out there.

Post all of your articles on your site so that you can benefit from the results of keyword searches for articles you have written. This is a simple way to help increase your traffic and your web rankings. The search engines are drawn to sites that are updated regularly so by posting your articles you are putting yourself in view of higher rankings on their algorithms.

Article Marketing Summary

In summary, article marketing is a great way to promote your site and products and you have just read a few great tips to learn how to use this type of marketing effectively. There are many ways to help you out and social networking is a great tool to employ when driving people to your webpage. They can “share” your content with their friends and family who can do the same. You can call it a chain reaction. There are several different social networking sites that you can utilize, all at the same time, to get your more traffic to your webpage.

To learn more about Article Marketing visit or call Bill Miller at 919-909-8163.

Understanding Google Page Rank

There are two (2) kinds of Google Page Rank. The first is the rank of a website on the Search Engine Results page (SERP). This Page Rank is not what is meant by Google Page Rank. The second type of Google Page Rank is the value of the a website ascribed by Google to every website.

 

The Page Rank (PR) or PR, is the system, developed by Google co-founder Larry Page. The original algorythm is patented and the patent is assigned to Stanford University. Stanford received 1.8 million shares of Google stock for the use of the patent. Standford sold the Google stock in 2005 for $336 million dollars. Google has Trademarked the term Page Rank.

The PR is calculated using many factors. The algorithm considers how people search and follow links. Google considers two possible scenarios: 1) random surfer model, and 2) the intentional surfer model. The calculation has been weakened by spamming and no-follow links which serve to skew the data. Absent these factors, Page Rank could be used as a quality index for a website.

 

However, surfer behavior is more complicated and less than 100% predictable, so Page Rank is not a true indicator of website quality. The Page Rank is derived by noting the PR of the websites that point to a website in addition to noting the PR of the websites that a website links out to.

 

In addition, Google suggests that it considers over 200 hundred other factors when computing Page Rank. The Search Engine Result Page (SERP) rank of a page, which determines a page’s actual placement in the search results is based on the random surfer model (Page Rank) and the intentional surfer model (browsing habits of users) in addition to other factors.

 

In the early days of Page Rank, this number was easily manipulated by redirecting a low Page Rank page to a High Page Rank page. This caused the low Page Rank page to acquire the Page Rank of the High Page Rank page. Google has since made adjustments to prevent this anomaly in the algorithm.

 

Google may be moving away from Page Rank. The Google Chrome toolbar does not make use of the Page Rank. Google has indicated that no-follow and other strategies are causing Page Rank to become depreciated and not used.

 

What Google does utilize is the number and quality of back links to a website. High quality back links and lots of them is what drives SERP page placement. This is the true measure of where your website ranks on the SERP. Therefore a winning strategy is to develop numerous high quality back links to your website to move your website up the SERP page. And don’t get too concerned with the PR that Google assigns to your website, since Google may be moving away from this approach in the years ahead.

 

To learn more about Search Engine Optimization and Page Rank visit
Raleigh Internet Marketing Agency or call Bill Miller at 919-909-8163.

Is Search Engine Ranking Important?

We read and hear so much about search engine ranking but we don’t hear about why it is important. What is a good ranking and what can it do for us?
Search Engine ranking is the process by which a search engine crawls or spiders a website and examines the links to the website and calculates a relative merit or rank for that website. The search engine then assigns a rank or position to the website for a given keyword phrase.
Search engine rank position is important because a high rank on the Search Engine Results Page can provide a significant amount of free traffic to a website. More traffic means more sales and more profit. So search engine rank can lead directly to more profit.
What needs to be done to achieve a high website search engine rank? There are only two things that need to be done to achieve a high search engine page rank: 1) good fresh keyword rich content and 2) high page rank relevant back links. The formula for page rank was published by google back in March 5, 2002. Careful inspection of the formula shows that there are only two components to page rank which are a) the Page Rank of the home page and b) the Page Rank of the Backlink to the home page.
Hence, ranking high in the search engines is a matter of cultivating high Page Rank Backlinks and lots of them, and optimizing the home page of the website to maximize its page rank. The Google page rank formula is used to calculate the page rank of every page on the internet. The average of all pages on the internet is 1 so some pages are gaining page rank and some pages are loosing page rank.
However, in all of my work on the internet, I have never seen a single case where this formula and its application have not worked out. Website ranking is easy if you simply follow these two basic practices: develop targeted keyword rich content and develop high Page Rank relevant back links. This is the foundation of the Google Page Rank algorithm.
There have been numerous Google modifications to this basic formula, but the basic formula has never changed. Google has adjusted its algorithm to address users who attempt to “game the system” or apply “black hat” techniques to unfairly influence the Page Rank calculation. Google has always remained true to its original charter which is to provide an online space for an enhanced online experience.
To learn more about Search Engine Optimization visit Raleigh Internet Marketing Agency